Jul 15, 2019
How to advertise on Facebook? – (The guide)
How to advertise on Facebook? – (The guide)
How to advertise on Facebook? – (The guide)
Yes! Profitable!
The Internet is already filled with blog articles explaining how to advertise on Facebook. My favorite article is by far the article on La Tranchée's website, the exchange platform (Forum and training) for entrepreneurs. The goal of my guide is to guide you, step by step, in creating advertising campaigns on Facebook with the aim of making a profit. How do you advertise on Facebook effectively? It all starts with a plan.
We will combine several very specific methods to ensure that your Facebook advertising campaigns are profitable in the short, medium, and long term. As this guide is very comprehensive, you can use the table of contents at the top to jump to the sections that interest you the most.
This article is the first part of the complete guide. The next parts will be published in the coming days (today is July 16, 2019).
Here are the different points we will cover in this guide on Facebook advertising:
The stages of the sales funnel
How to create an irresistible offer
Plan our campaign
The objectives of the campaigns
Intent Based Marketing
The analysis of results
To achieve optimal results in creating your Facebook advertising campaigns, you will need to create ads that catch attention. Each step to the success of your Facebook campaigns is included in this guide. We also have an online training available to help you become ultra-effective in Intent Based Marketing.
Don't forget that using a CRM to manage the leads and clients of your Facebook marketing campaigns will make all the difference, both in your closing rate and in the customer experience of your leads.
The difference between an ad and an advertising campaign on Facebook
As you may have noticed, my guide focuses on advertising campaigns and not just on Facebook ads. So what is the difference between the two? Creating an ad on Facebook is relatively easy. You create an image, add text, and then publish it on social media.
Creating a Facebook campaign involves building a sales funnel with the goal (in general) of generating sales from your products or services. Often, the final objective is generating a lead or a conversion on your E-Commerce. To learn more about lead generation and automated marketing, click here!
What is the budget needed to create advertising campaigns on Facebook?
There is no minimum budget for your advertising campaigns. The more content you have (articles, photos, videos, graphics, etc.), the less you will need to invest in ad placements. Why is that? Because in the strategy I will teach you, we will combine your paid posts and organic posts to maximize your return on investment.
The important thing is to have a synchronized strategy. Before focusing on the strategies to implement, you must fully understand the sales funnel of Facebook advertising.
The stages of the sales funnel for Facebook advertising
You must absolutely understand the sales funnel for Facebook advertising in order to create effective campaigns. Each step of the funnel has a very specific objective: to gain visibility, clicks, leads, or sales.
Why is it so important to understand each step of the sales funnel? Because if you publish content that is not relevant to the stage where your traffic is, the results will not be optimal. As advertising on the Internet becomes increasingly expensive, you must be efficient in your placements.
You can certainly achieve positive results without considering the stages of the funnel, but there is a strong chance that the results won't be optimal. So if you make a sale with an investment of $40 in Facebook advertising without respecting the sales funnel, you could probably significantly reduce that amount by making a few easy changes.
Our guide on how to advertise on Facebook will help you achieve this quickly!
The visibility stage (Awareness)
When you are in your Facebook Business Manager and about to create a Facebook campaign, there are several choices available to you. The first column contains the types of campaigns related to your visibility.
These two types of campaigns, namely (in French) awareness and reach, aim to display your content either to those who are most likely to be interested in your content (Awareness) or to the largest number of people possible (Reach). I like to use a 50/50 mix of both campaign objectives.
As the stage clearly states, the goal of your campaign will be to gain the attention of a potential customer audience. The aim is not to get traffic or engagement on your posts, but simply to get noticed. During this stage, you should preferably use videos or “long posts,” meaning posts with enough text that a “read more” appears in your ad.
You can then retarget these audiences in the next stage of your Facebook advertising campaigns based on whether they clicked to “read more” or viewed your videos.
The consideration stage (clicks and leads)
I find that Facebook has been a bit too direct with their steps. In my opinion, the stage of obtaining leads should be after the clicks. So, when I reach the consideration stage, I divide it into 2 sub-stages:
Interest (Clicks, video views, engagement, etc.)
Consideration (Facebook LeadAds, filled web forms, apps or eBooks downloaded, etc.)
Interest
In Gro’s Facebook advertising campaigns, when I am at the interest stage, my main goal is to get clicks on my blog articles. For my clients in the automotive sector, I retarget people who watched or interacted with my posts from the “Awareness” stage. For example, those who watched the videos for more than 50%, I retarget them with another video focused much more specifically on a particular model.
The goal of this stage is to segment those who have shown a slight interest in your product during the visibility stage from those who are interested enough to watch a second video or visit your website.
Consideration
The (true) consideration stage involves exchanging content or an appointment in exchange for your lead's contact information. For example, achieving the objective of consideration could be downloading an eBook or requesting a test drive at a car dealership.
In the case of e-commerce, the consideration stage could be reached when a website visitor adds products to their shopping cart… but does not complete their purchase!
When you have the contact information of your traffic, they become a lead and your conversion strategy must change. We will then arrive at the conversion stage. Do you now understand the importance of understanding the sales funnel and how to advertise on Facebook?
The conversion stage
In some cases, converting a lead into a client will occur outside of Facebook. For instance, through an automated marketing campaign created with a Lead Nurturing strategy. Also, it is possible that the conversion takes place in-store.
To go back to the example of a car dealership, when a lead fills out a Facebook LeadAds form, (normally) a sales consultant contacts the lead to schedule a test drive.
Then, the sale, meaning the conversion, will happen offline at the car dealership. This type of conversion is called “offline events.” We will discuss this further in another blog article.
Returning to conversions on the website, we are talking about sales made on an e-commerce site or on an online training platform, for example. On our website in the online training section, we have integrated the pixel and created several “events” depending on the stage where the lead or traffic is in our sales funnel.
The Catalog Sales are very effective if you create a Facebook Catalog. This allows you to run Facebook campaigns with Dynamic Ads.
The goal of Store Traffic measures the number of people who visited your retail outlet after seeing your ads. However, this is not possible in all regions.
We tested it for dealerships in eastern France and I would say that this objective is not fully developed yet. It’s better to focus on “Offsite Events” if you want to measure purchases outside the Internet.
Understanding how to advertise on Facebook according to the stage of the funnel
As you just saw, there are 4 stages in the sales funnel. However, there are four stages after the sale. These stages are focused on retention and referral (advocacy). However, we will not delve into the retention funnel in this guide.
What must be understood is that at each stage, you need to have a different approach. You need to respect the mindset of your audience. Here are 4 concrete examples based on the stages of a sales funnel on Facebook.
A concrete example of a sales funnel on Facebook
Stage 1: A “long-post” that clearly explains the situation an entrepreneur might find themselves in:
Here is the full text:
𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘁𝗶𝗺𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲 → → →
Most entrepreneurs dive into hundreds of solutions to generate more sales.
They even go so far as to sign deals with unreliable companies that will bring them no value.
If you are an entrepreneur, you know exactly what I’m talking about. Sales represent your 𝗰𝗮𝘀𝗵𝗳𝗹𝗼𝘄.
Your business is doing well, but you need more cash flow to hire staff to do the work and better manage your operations.
The more sales you make, the more employees you need and the more you have to train them.
Right now, finding good employees is difficult.
Fortunately, there is a profitable and effective solution that is accessible to all businesses, regardless of size, to help you 𝗺𝗮𝗻𝗮𝗴𝗲 your 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 your 𝘀𝗮𝗹𝗲𝘀, and 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 your 𝗰𝗮𝘀𝗵𝗳𝗹𝗼𝘄.
Whether you are a solopreneur, running a microbusiness, an SME, or even a large enterprise, technology has developed tools that allow you to create something extraordinary; 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗜𝗢𝗡 and 𝗖𝗥𝗠.
Automating your business using a CRM involves using software to perform the repetitive tasks of your business.
Send a deposit invoice to a client when they electronically sign a contract
Create multiple tasks for your team based on the type of contracts
Automatically send a purchase order to your suppliers
Reminder email for sales
Send your employees the address of the work the day before (for service companies)
Create sales funnels
The examples are endless; if you think of something you do repeatedly in your business, it can be automated…𝟵𝟵 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 𝗼𝗳 𝟭𝟬𝟬.
In fact, with automation and a CRM, you become a pilot. When your business is automated, it’s like being on autopilot; you only take control when something requires special attention.
Do you want to learn more about CRMs and AUTOMATION?
Come talk to me on my Facebook page Gro!
A+
Stage 2: Re-engage the same audience with blog articles:
Stage 3: Re-engage the traffic reading my blog articles with an eBook:
Stage 4: Re-engage leads who downloaded my eBook with a special offer:
Sales funnel = success
You can certainly achieve excellent results in your digital marketing campaigns on Facebook without necessarily having a sales funnel.
However, I challenge you to apply this method in your strategy right now and let your campaigns run for 3 to 4 weeks. Email me your results!
Yes! Profitable!
The Internet is already filled with blog articles explaining how to advertise on Facebook. My favorite article is by far the article on La Tranchée's website, the exchange platform (Forum and training) for entrepreneurs. The goal of my guide is to guide you, step by step, in creating advertising campaigns on Facebook with the aim of making a profit. How do you advertise on Facebook effectively? It all starts with a plan.
We will combine several very specific methods to ensure that your Facebook advertising campaigns are profitable in the short, medium, and long term. As this guide is very comprehensive, you can use the table of contents at the top to jump to the sections that interest you the most.
This article is the first part of the complete guide. The next parts will be published in the coming days (today is July 16, 2019).
Here are the different points we will cover in this guide on Facebook advertising:
The stages of the sales funnel
How to create an irresistible offer
Plan our campaign
The objectives of the campaigns
Intent Based Marketing
The analysis of results
To achieve optimal results in creating your Facebook advertising campaigns, you will need to create ads that catch attention. Each step to the success of your Facebook campaigns is included in this guide. We also have an online training available to help you become ultra-effective in Intent Based Marketing.
Don't forget that using a CRM to manage the leads and clients of your Facebook marketing campaigns will make all the difference, both in your closing rate and in the customer experience of your leads.
The difference between an ad and an advertising campaign on Facebook
As you may have noticed, my guide focuses on advertising campaigns and not just on Facebook ads. So what is the difference between the two? Creating an ad on Facebook is relatively easy. You create an image, add text, and then publish it on social media.
Creating a Facebook campaign involves building a sales funnel with the goal (in general) of generating sales from your products or services. Often, the final objective is generating a lead or a conversion on your E-Commerce. To learn more about lead generation and automated marketing, click here!
What is the budget needed to create advertising campaigns on Facebook?
There is no minimum budget for your advertising campaigns. The more content you have (articles, photos, videos, graphics, etc.), the less you will need to invest in ad placements. Why is that? Because in the strategy I will teach you, we will combine your paid posts and organic posts to maximize your return on investment.
The important thing is to have a synchronized strategy. Before focusing on the strategies to implement, you must fully understand the sales funnel of Facebook advertising.
The stages of the sales funnel for Facebook advertising
You must absolutely understand the sales funnel for Facebook advertising in order to create effective campaigns. Each step of the funnel has a very specific objective: to gain visibility, clicks, leads, or sales.
Why is it so important to understand each step of the sales funnel? Because if you publish content that is not relevant to the stage where your traffic is, the results will not be optimal. As advertising on the Internet becomes increasingly expensive, you must be efficient in your placements.
You can certainly achieve positive results without considering the stages of the funnel, but there is a strong chance that the results won't be optimal. So if you make a sale with an investment of $40 in Facebook advertising without respecting the sales funnel, you could probably significantly reduce that amount by making a few easy changes.
Our guide on how to advertise on Facebook will help you achieve this quickly!
The visibility stage (Awareness)
When you are in your Facebook Business Manager and about to create a Facebook campaign, there are several choices available to you. The first column contains the types of campaigns related to your visibility.
These two types of campaigns, namely (in French) awareness and reach, aim to display your content either to those who are most likely to be interested in your content (Awareness) or to the largest number of people possible (Reach). I like to use a 50/50 mix of both campaign objectives.
As the stage clearly states, the goal of your campaign will be to gain the attention of a potential customer audience. The aim is not to get traffic or engagement on your posts, but simply to get noticed. During this stage, you should preferably use videos or “long posts,” meaning posts with enough text that a “read more” appears in your ad.
You can then retarget these audiences in the next stage of your Facebook advertising campaigns based on whether they clicked to “read more” or viewed your videos.
The consideration stage (clicks and leads)
I find that Facebook has been a bit too direct with their steps. In my opinion, the stage of obtaining leads should be after the clicks. So, when I reach the consideration stage, I divide it into 2 sub-stages:
Interest (Clicks, video views, engagement, etc.)
Consideration (Facebook LeadAds, filled web forms, apps or eBooks downloaded, etc.)
Interest
In Gro’s Facebook advertising campaigns, when I am at the interest stage, my main goal is to get clicks on my blog articles. For my clients in the automotive sector, I retarget people who watched or interacted with my posts from the “Awareness” stage. For example, those who watched the videos for more than 50%, I retarget them with another video focused much more specifically on a particular model.
The goal of this stage is to segment those who have shown a slight interest in your product during the visibility stage from those who are interested enough to watch a second video or visit your website.
Consideration
The (true) consideration stage involves exchanging content or an appointment in exchange for your lead's contact information. For example, achieving the objective of consideration could be downloading an eBook or requesting a test drive at a car dealership.
In the case of e-commerce, the consideration stage could be reached when a website visitor adds products to their shopping cart… but does not complete their purchase!
When you have the contact information of your traffic, they become a lead and your conversion strategy must change. We will then arrive at the conversion stage. Do you now understand the importance of understanding the sales funnel and how to advertise on Facebook?
The conversion stage
In some cases, converting a lead into a client will occur outside of Facebook. For instance, through an automated marketing campaign created with a Lead Nurturing strategy. Also, it is possible that the conversion takes place in-store.
To go back to the example of a car dealership, when a lead fills out a Facebook LeadAds form, (normally) a sales consultant contacts the lead to schedule a test drive.
Then, the sale, meaning the conversion, will happen offline at the car dealership. This type of conversion is called “offline events.” We will discuss this further in another blog article.
Returning to conversions on the website, we are talking about sales made on an e-commerce site or on an online training platform, for example. On our website in the online training section, we have integrated the pixel and created several “events” depending on the stage where the lead or traffic is in our sales funnel.
The Catalog Sales are very effective if you create a Facebook Catalog. This allows you to run Facebook campaigns with Dynamic Ads.
The goal of Store Traffic measures the number of people who visited your retail outlet after seeing your ads. However, this is not possible in all regions.
We tested it for dealerships in eastern France and I would say that this objective is not fully developed yet. It’s better to focus on “Offsite Events” if you want to measure purchases outside the Internet.
Understanding how to advertise on Facebook according to the stage of the funnel
As you just saw, there are 4 stages in the sales funnel. However, there are four stages after the sale. These stages are focused on retention and referral (advocacy). However, we will not delve into the retention funnel in this guide.
What must be understood is that at each stage, you need to have a different approach. You need to respect the mindset of your audience. Here are 4 concrete examples based on the stages of a sales funnel on Facebook.
A concrete example of a sales funnel on Facebook
Stage 1: A “long-post” that clearly explains the situation an entrepreneur might find themselves in:
Here is the full text:
𝗧𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘁𝗶𝗺𝗲 𝗶𝘀 𝗵𝗲𝗿𝗲 → → →
Most entrepreneurs dive into hundreds of solutions to generate more sales.
They even go so far as to sign deals with unreliable companies that will bring them no value.
If you are an entrepreneur, you know exactly what I’m talking about. Sales represent your 𝗰𝗮𝘀𝗵𝗳𝗹𝗼𝘄.
Your business is doing well, but you need more cash flow to hire staff to do the work and better manage your operations.
The more sales you make, the more employees you need and the more you have to train them.
Right now, finding good employees is difficult.
Fortunately, there is a profitable and effective solution that is accessible to all businesses, regardless of size, to help you 𝗺𝗮𝗻𝗮𝗴𝗲 your 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 your 𝘀𝗮𝗹𝗲𝘀, and 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 your 𝗰𝗮𝘀𝗵𝗳𝗹𝗼𝘄.
Whether you are a solopreneur, running a microbusiness, an SME, or even a large enterprise, technology has developed tools that allow you to create something extraordinary; 𝗔𝗨𝗧𝗢𝗠𝗔𝗧𝗜𝗢𝗡 and 𝗖𝗥𝗠.
Automating your business using a CRM involves using software to perform the repetitive tasks of your business.
Send a deposit invoice to a client when they electronically sign a contract
Create multiple tasks for your team based on the type of contracts
Automatically send a purchase order to your suppliers
Reminder email for sales
Send your employees the address of the work the day before (for service companies)
Create sales funnels
The examples are endless; if you think of something you do repeatedly in your business, it can be automated…𝟵𝟵 𝗽𝗲𝗿𝗰𝗲𝗻𝘁 𝗼𝗳 𝟭𝟬𝟬.
In fact, with automation and a CRM, you become a pilot. When your business is automated, it’s like being on autopilot; you only take control when something requires special attention.
Do you want to learn more about CRMs and AUTOMATION?
Come talk to me on my Facebook page Gro!
A+
Stage 2: Re-engage the same audience with blog articles:
Stage 3: Re-engage the traffic reading my blog articles with an eBook:
Stage 4: Re-engage leads who downloaded my eBook with a special offer:
Sales funnel = success
You can certainly achieve excellent results in your digital marketing campaigns on Facebook without necessarily having a sales funnel.
However, I challenge you to apply this method in your strategy right now and let your campaigns run for 3 to 4 weeks. Email me your results!
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved