Jun 12, 2019
How to use chatbots?
How to use chatbots?
How to use chatbots?
First of all, to effectively use chatbots, one must understand what they are and what they are used for. Chatbots are "robots" that allow us to communicate with our clients, prospects, and audience in an automated manner. The principle is to create sequences of "Q&A" – Questions / Answers to help our users better engage with our content, products, and services.
Another super interesting aspect is the possibility of doing e-commerce directly on Facebook using Manychat:
The functioning of chatbots on Facebook is very similar to that of a newsletter; we need to build a database of subscribers to then send them chains of messages in Facebook Messenger.
The big difference between email and chatbots? The open rate! While marketing experts may achieve an open rate between 30% and 60% for newsletters, chatbots will, more often than not, achieve an open rate of 95%!
Important: effective use of chatbots requires a basic understanding of digital marketing and advanced, even expert, knowledge for integration with a CRM system. If you are not familiar with CRMs, I suggest you read the following article.
Chatbots can be installed on a website and on applications. At Gro, we have integrated a chatbot on our website using our CRM Pipedrive and a chatbot on Facebook using the software Manychat. We then synchronized the platform with our CRM Pipedrive using Zapier. This has allowed us to have 100% of our prospects and updates of our audience in our CRM.
Thanks to integrations and automation, we are in control of our environment. With our method, "scaling" our growth while managing our clients and prospects well is much easier. We do not need to search for information; we just need to validate the system from time to time and focus on the tasks created automatically in our CRM Pipedrive. But let’s get back to chatbots...
Why use Manychat as a chatbot tool?
We use Manychat as a chatbot tool for a very simple reason: it is by far the easiest to use and the price is very reasonable. Although the free version does not offer the capture of information, it can guide users to relevant information and even give a good helping hand to customer service. The paid version, which allows for leadgen (lead generation, in French), is priced at only $15/month for 1000 subscribers.
If you wish to use or test other bot software, here is a list:
Additionally, the integration with Manychat is very easy thanks to Zapier. The possibilities are practically endless, especially if you also use a marketing automation tool like Autopilot or ActiveCampaign, for example.
1. How to establish a chatbot strategy with Manychat?
The most complex part is building a subscriber list. There are several methods, but in my opinion, the easiest remains the ebook or free videos. Regardless of the field, it works; construction, medical, services, restaurants, etc. There is always a way to create a quality ebook to educate your audience about your niche, your market, your products, or your services.
On average, only 3% of the market is in the buying process immediately. The main objective of a chatbot is to flirt with the remaining 97% and eventually lead them to convert into clients. For example, if you are in the medical aesthetics field (Botox), an ebook titled "The 5 Mistakes Not to Make Before Botox Treatment" can have a significant impact and help you quickly create a user base.
People interested in Botox will see it as an opportunity to avoid making one of these mistakes while the curious may simply want to learn more.
The next step would involve advertising on Facebook with the goal of receiving messages. For example, here is an ad we did for our business:
When a person clicks on "Send Message," the chatbot takes over by asking predetermined questions to the user. Here’s an example:
Once users have provided their information (emails-phone-company), they will then be added to our audience in Manychat. Since we synchronized all our systems, users who gave us their information will also be subscribed to our newsletter and our CRM, and they will also be integrated into a Facebook audience so that we can retarget them eventually. For those of you familiar with Active Campaign or Autopilot, here’s an overview of how we operate in Autopilot:
When there is a new subscriber, they are automatically added to the Gro CRM list via Zapier.
2. How to convert chatbot subscribers into clients?
There are two ways to do this, the passive method or the proactive method.
The proactive method involves creating a lead scoring system. As your prospect interacts with your content, they will earn points.
If, for example, the prospect visits your website, they will be assigned a score of X points in your CRM. You can decide on a total score, say 100 points, and when this score is reached, a task is created in your CRM to contact the prospect.
This is when you take the phone to reach out to your prospect and try to convert them into an appointment or a sale.
The passive method, on the other hand, consists of allowing the prospect to take the action of becoming a client by themselves, either through purchasing on a website or by requesting a consultation. In this article, we will focus on using Manychat with a "passive" strategy.
Broadcasting with the chatbot
The broadcast is like your newsletters; it is incredibly important to always keep the 4-1-1 ratio in our broadcasts. When we know how to use chatbots and apply the 4-1-1 rule, the results are felt. For those unfamiliar with the ratio, it involves four educational contents, followed by a soft-sell and a hard-sell. You can start your first broadcast with a soft-sell but you will need to quickly follow up with your educational content afterward.
Creating broadcasts or welcome messages is really simple. It's very intuitive. It works in a drag & drop format and since the choices are straightforward, it's easy to understand. The most complex part is segmenting your audience and synchronizing your broadcast with the CRM. For this part of "automations," I offer online training or consultation to help businesses set up their own system effectively.
Here’s my first broadcast in soft-sell:
Since my niche is specifically interested in our expertise in CRM and automation, I start my broadcast by offering a free trial of my favorite CRM. If the person is interested, the next message will contain an affiliate link, and I propose to negotiate for them an additional month for free. Why? To engage with my audience. Even though my system is automated, I still want to talk directly with them to convert them more quickly into clients.
3. How to use chatbots in a 360 strategy
To achieve the best possible results, it is important to maximize our reach across different social media and communication channels, knowing how to use chatbots in a 360 strategy. Initially, it is worth noting that the cost to create the system is higher, but in the mid-term, the return on investment is solid.
In our strategy and those of our clients in the automotive field, chatbots serve both as the entry point and our lead nurturing. Since it is super easy to qualify our prospect using a chatbot and advertising placement remains competitive, it can be a very good idea to add an entry funnel and IBM (intent-based marketing), for example, to our chatbot.
It is also possible to retarget people who have reached a certain stage in your newsletter with a very specific message from your chatbot. Here’s an example:
You send an email to your prospect talking about the software LucidChart.
They open the email.
This adds a tag to your contact in Manychat and, additionally, adds them to a Facebook audience to which you send advertising about your LucidChart software training.
Five days later, the prospect receives a broadcast with the following mention:
Hi Carl!
How did you like my newsletter on Lucidchart?
Would you like to try it for free for 30 days?
Or would you prefer to sign up for one of my training sessions for XX$?
Then, based on the prospect's response, we can choose which direction to take them... and most importantly, the CRM updates automatically!
The return on investment of chatbots
In conclusion, based on our tests, I can assure you that the return on investment of chatbots is ridiculously high... especially if you already have an interesting audience. Offer a promo code or an ebook to your audience via a chatbot and watch your audience explode.
The key is knowing how to use chatbots!
It doesn’t take much time and moreover, it’s super easy. If you want a little help integrating Manychat into your digital strategy, just reach out!
A+
First of all, to effectively use chatbots, one must understand what they are and what they are used for. Chatbots are "robots" that allow us to communicate with our clients, prospects, and audience in an automated manner. The principle is to create sequences of "Q&A" – Questions / Answers to help our users better engage with our content, products, and services.
Another super interesting aspect is the possibility of doing e-commerce directly on Facebook using Manychat:
The functioning of chatbots on Facebook is very similar to that of a newsletter; we need to build a database of subscribers to then send them chains of messages in Facebook Messenger.
The big difference between email and chatbots? The open rate! While marketing experts may achieve an open rate between 30% and 60% for newsletters, chatbots will, more often than not, achieve an open rate of 95%!
Important: effective use of chatbots requires a basic understanding of digital marketing and advanced, even expert, knowledge for integration with a CRM system. If you are not familiar with CRMs, I suggest you read the following article.
Chatbots can be installed on a website and on applications. At Gro, we have integrated a chatbot on our website using our CRM Pipedrive and a chatbot on Facebook using the software Manychat. We then synchronized the platform with our CRM Pipedrive using Zapier. This has allowed us to have 100% of our prospects and updates of our audience in our CRM.
Thanks to integrations and automation, we are in control of our environment. With our method, "scaling" our growth while managing our clients and prospects well is much easier. We do not need to search for information; we just need to validate the system from time to time and focus on the tasks created automatically in our CRM Pipedrive. But let’s get back to chatbots...
Why use Manychat as a chatbot tool?
We use Manychat as a chatbot tool for a very simple reason: it is by far the easiest to use and the price is very reasonable. Although the free version does not offer the capture of information, it can guide users to relevant information and even give a good helping hand to customer service. The paid version, which allows for leadgen (lead generation, in French), is priced at only $15/month for 1000 subscribers.
If you wish to use or test other bot software, here is a list:
Additionally, the integration with Manychat is very easy thanks to Zapier. The possibilities are practically endless, especially if you also use a marketing automation tool like Autopilot or ActiveCampaign, for example.
1. How to establish a chatbot strategy with Manychat?
The most complex part is building a subscriber list. There are several methods, but in my opinion, the easiest remains the ebook or free videos. Regardless of the field, it works; construction, medical, services, restaurants, etc. There is always a way to create a quality ebook to educate your audience about your niche, your market, your products, or your services.
On average, only 3% of the market is in the buying process immediately. The main objective of a chatbot is to flirt with the remaining 97% and eventually lead them to convert into clients. For example, if you are in the medical aesthetics field (Botox), an ebook titled "The 5 Mistakes Not to Make Before Botox Treatment" can have a significant impact and help you quickly create a user base.
People interested in Botox will see it as an opportunity to avoid making one of these mistakes while the curious may simply want to learn more.
The next step would involve advertising on Facebook with the goal of receiving messages. For example, here is an ad we did for our business:
When a person clicks on "Send Message," the chatbot takes over by asking predetermined questions to the user. Here’s an example:
Once users have provided their information (emails-phone-company), they will then be added to our audience in Manychat. Since we synchronized all our systems, users who gave us their information will also be subscribed to our newsletter and our CRM, and they will also be integrated into a Facebook audience so that we can retarget them eventually. For those of you familiar with Active Campaign or Autopilot, here’s an overview of how we operate in Autopilot:
When there is a new subscriber, they are automatically added to the Gro CRM list via Zapier.
2. How to convert chatbot subscribers into clients?
There are two ways to do this, the passive method or the proactive method.
The proactive method involves creating a lead scoring system. As your prospect interacts with your content, they will earn points.
If, for example, the prospect visits your website, they will be assigned a score of X points in your CRM. You can decide on a total score, say 100 points, and when this score is reached, a task is created in your CRM to contact the prospect.
This is when you take the phone to reach out to your prospect and try to convert them into an appointment or a sale.
The passive method, on the other hand, consists of allowing the prospect to take the action of becoming a client by themselves, either through purchasing on a website or by requesting a consultation. In this article, we will focus on using Manychat with a "passive" strategy.
Broadcasting with the chatbot
The broadcast is like your newsletters; it is incredibly important to always keep the 4-1-1 ratio in our broadcasts. When we know how to use chatbots and apply the 4-1-1 rule, the results are felt. For those unfamiliar with the ratio, it involves four educational contents, followed by a soft-sell and a hard-sell. You can start your first broadcast with a soft-sell but you will need to quickly follow up with your educational content afterward.
Creating broadcasts or welcome messages is really simple. It's very intuitive. It works in a drag & drop format and since the choices are straightforward, it's easy to understand. The most complex part is segmenting your audience and synchronizing your broadcast with the CRM. For this part of "automations," I offer online training or consultation to help businesses set up their own system effectively.
Here’s my first broadcast in soft-sell:
Since my niche is specifically interested in our expertise in CRM and automation, I start my broadcast by offering a free trial of my favorite CRM. If the person is interested, the next message will contain an affiliate link, and I propose to negotiate for them an additional month for free. Why? To engage with my audience. Even though my system is automated, I still want to talk directly with them to convert them more quickly into clients.
3. How to use chatbots in a 360 strategy
To achieve the best possible results, it is important to maximize our reach across different social media and communication channels, knowing how to use chatbots in a 360 strategy. Initially, it is worth noting that the cost to create the system is higher, but in the mid-term, the return on investment is solid.
In our strategy and those of our clients in the automotive field, chatbots serve both as the entry point and our lead nurturing. Since it is super easy to qualify our prospect using a chatbot and advertising placement remains competitive, it can be a very good idea to add an entry funnel and IBM (intent-based marketing), for example, to our chatbot.
It is also possible to retarget people who have reached a certain stage in your newsletter with a very specific message from your chatbot. Here’s an example:
You send an email to your prospect talking about the software LucidChart.
They open the email.
This adds a tag to your contact in Manychat and, additionally, adds them to a Facebook audience to which you send advertising about your LucidChart software training.
Five days later, the prospect receives a broadcast with the following mention:
Hi Carl!
How did you like my newsletter on Lucidchart?
Would you like to try it for free for 30 days?
Or would you prefer to sign up for one of my training sessions for XX$?
Then, based on the prospect's response, we can choose which direction to take them... and most importantly, the CRM updates automatically!
The return on investment of chatbots
In conclusion, based on our tests, I can assure you that the return on investment of chatbots is ridiculously high... especially if you already have an interesting audience. Offer a promo code or an ebook to your audience via a chatbot and watch your audience explode.
The key is knowing how to use chatbots!
It doesn’t take much time and moreover, it’s super easy. If you want a little help integrating Manychat into your digital strategy, just reach out!
A+
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved