Understand what a CRM is for in 10 minutes

Sometimes, a picture is worth a thousand words! So imagine a 7-minute video! I have prepared videos ranging from 2 to 10 minutes on various topics regarding CRMs, automations, and lead generation. My first video is, in my opinion, the most important: understanding what a CRM is for!

What is a CRM for?

A CRM can have a huge number of functionalities. Just like digging a hole, you can use a shovel or an excavator! In fact, it all depends on your needs and your budget. It’s the same for a CRM! At first, it’s better to choose a simpler and less expensive software. Then, as your company grows, you can switch to more complex software like Salesforce, Oracle, SAP, etc.

This short 3-minute video explains the basic functions of a good CRM. At Gro, we use the Pipedrive CRM. We highly recommend this CRM for several reasons, mainly for its flexibility and the ability to sync it with other digital tools.

A CRM will quickly become the heart of your business

As you may have seen in the video, the basic functions of a CRM are quite simple, yet the positive effects of using this tool are incredible. All the big companies use a CRM. In the past, these solutions were too expensive and too complex for freelancers or small businesses.

In recent years, the offering for cloud-based CRMs has exploded. You can therefore choose affordable software based on your needs. We highly recommend Pipedrive or Hubspot. We actually made a comparison that you can read here.

Now that you know what a CRM is for, you can learn more about CRMs and especially, discover why you should use a CRM in your business.