The Complete Guide to Lead Generation – Inbound Marketing (Part 2)

As you know more generally about lead generation, how to define your dream prospect, the 4 stages of the sales funnel on the Internet and finally, about the different types of traffic, we will now get down to business! The most profitable method to generate traffic, awareness, and leads is undoubtedly Inbound Marketing!

The good news is that Inbound Marketing is (very) often less expensive than traditional marketing. Before showing you some of our most effective Inbound Marketing strategies, let’s take a moment to compare Inbound Marketing vs Outbound Marketing.

The difference between Inbound Marketing and Outbound Marketing

If you are trying to develop your market for your business or the audience and traffic of your website, you somewhat need to invest in digital or traditional marketing. Today, technologies have changed and so have consumer habits. Outbound Marketing methods, such as television and radio are no longer as effective as they once were. Increasingly, Inbound Marketing is taking more and more space thanks to the Internet and social media.

Think about it. No one likes to be sold anything... and consumers are becoming increasingly adept at avoiding any form of advertising. Here are some concrete examples that explain the phenomenon.

• People can now skip ads on television. With the huge amount of streaming site offerings, consumers are watching less and less TV.

• Digital music and satellite radio are often ad-free.

• Consumers watch the news on their screen. The impact of advertisements in newspapers is therefore much less interesting for businesses.

• Banner ads are blocked by ad blocker tools.

• 45% of mailings are not opened.

• With “do not call” lists, cold calling and telemarketing have become almost impossible.

In the end, traditional methods are becoming less and less effective. However, technology offers us hyper-efficient solutions for businesses that wish to implement Inbound Marketing, Lead Nurturing, and Martech (Marketing Automation).

What is Outbound Marketing?

Outbound marketing is just another term for