Does personal branding work?

What is personal branding? It's quite simple; it consists of taking selfies, sharing content related to your personal life on social media, and trying to gather as many followers as possible in order to attract sponsors for your stories.

Really?

Of course not! But since that's what many uninformed entrepreneurs and marketers think... It's high time to set the record straight!

My objective is to share my vision of this essential approach to the healthy growth of most businesses, not to proclaim myself an expert on the subject. I have consumed a large amount of content from business influencers over the past few years and I have used personal branding myself to grow my business. I have accumulated some good tips that I wish to share with you!

What is personal branding?

Personal branding is about showcasing who we are, our values, our vision, our principles, and especially our expertise in order to achieve a desired level of notoriety and/or visibility. You need to expose yourself... without having to be an