Jan 15, 2025
What are the best digital tools for a business in 2025?
What are the best digital tools for a business in 2025?
What are the best digital tools for a business in 2025?
One thing is certain, you definitely do not want to end up like taxis, Sears, Toys R’Us, Blockbuster, and all the other ghost companies that were not visionary enough to see the opportunities and threats of the digital revolution (AKA: Internet) since the early 2000s. You want to be the person who has managed to use the best digital tools to grow their business!
You don’t want to be the next to say: « I really missed the boat, I could have been rich today, but the Internet killed me ». In fact, no one is safe from technology. Sooner or later, you will have to embrace it or fight against it… and you do not want to be one of those who lost their business trying to combat technology!
Embrace it! In 2022, the best digital tools are incredible, affordable, effective, and most of the time, very easy to use.
The only thing you need is to know which ones to use, then you train and hire a specialist to help you with your " digitization ".
In short, if you are an entrepreneur, you have no choice but to become at least a little geek, to understand and be aware that if you do not innovate, you risk losing everything to those who have made the shift! Here is our top 4 digital tools to use for your business in 2022 :
The digital tool #1: the heart of your business is your CRM
I know it, you know it. The heart of your business's success is your clients. That’s why CRMs (for " Customer Relationship Management ") are the #1 best digital tools to implement in a business.
A CRM allows you to centralize the information about your clients, automate tasks, know and track your most important indicators (KPI) and much more. There is a wide range of CRMs, some of which are specialized for particular fields, for example:
Service Titan: for businesses in the HVAC sector.
Pipedrive: for service companies in B2B or B2C
FollowUp Boss: for real estate brokers
Salesforce: for large companies with very specific needs
Active Campaign: for e-commerce sites
Zoho: for freelancers and self-employed workers
These software applications can be connected to other essential digital tools for the growth of today’s businesses. Using a CRM typically costs anywhere from nothing at all to $200 per user per month.
Our favorite is Pipedrive since it offers a good feature/price ratio and is very easy to use. For more details on CRMs, I invite you to check out the following article:
The digital tool #2: customer experience relies on martech
What is martech? Martech is a combination of the words marketing and technology. As your prospects and clients are increasingly solicited on the Internet, it is important to offer them a personalized experience. One of the best digital tools for your business is therefore a martech tool.
Our two favorite digital tools in martech are Autopilot and Active Campaign.
Why? For two very clear reasons:
The quality and features versus price ratio
The learning curve (AKA: the ease of learning the software)
What are martech tools used for?
Martech tools are used, among other things, to automate the customer experience. But what else? Martech software like Autopilot and Active Campaign will allow you to convert your prospects into clients with the least effort possible.
These tools allow you to take actions based on the criteria of your prospect or client at a specific moment and provide them with relevant content at the right time. Let’s take the example of a car dealership:
The perfect user experience
Step 1: gathering information
A prospective Audi customer enters a car dealership. A salesperson approaches to ask if they can help in any way.
At that moment, the prospect communicates very relevant information to the salespeople.
The prospect is not ready to buy right now but rather in 6 months. They desire a new car for lease under $600 a month. All-wheel drive.
The prospect really likes the Audi A4.
Does the salesperson “flush” the client because they are not in a buying period? Not at all! Because the salesperson is patient.
After entering the following information into the system:
Buying period 6 months +
Budget $600/month
Lease
A4
All-wheel drive
Step 2: let the martech tool work
The salesperson then takes a few minutes to fill out their CRM, then the magic does its work. The information in the CRM is used by the martech tool. Then, these automated actions are triggered by the martech tool:
The prospect sees recurring ads for Audis, but also more specifically for Audi A4s.
The prospect receives a comparative guide via email.
The prospect receives a “Happy Birthday!” by SMS on their birthday
The prospect sees ads about the benefits of “Audi” all-wheel drive.
Finally, the prospect sees an advertisement about a promotion regarding leases on Audi A4s with all-wheel drive, for less than $600 per month.
The prospect clicks on the link and visits the promotional website.
At that moment, the salesperson receives a notification to alert them that the prospect is on the website.
The salesperson calls the prospect to explain the details of the promotion.
Despite only three months having passed since the dealership visit, the prospect is convinced and goes ahead with the purchase of their new Audi.
Three months after the vehicle purchase, you offer your client a free oil change via SMS and email
With this method, your competitors won’t stand a chance. Why? Because you personalize the customer experience after the dealership visit. Before, during, and after… automatically!
The digital tool #3: your chatbot
Chatbots are digital tools that will automate communications with your clients coming from Facebook and Instagram. In addition to automating your communications, chatbots can also help increase your sales.
Again, the key is to offer a personalized experience to your clients. If, for example, you own a chain of stores that provide nutritional supplements and training, you definitely do not want to promote products specific to men to women…!
First, it’s a waste of time, and above all, your subscribers' attention is very limited, so you need to make good use of it!
In addition to being able to automate an FAQ and send relevant information about your products and services, chatbots can help you gather information about your clients over time.
This information will then be accessible to your marketing team or your martech tool, allowing you to be increasingly precise in your marketing campaigns.
One of the best specialized digital tools in chatbots is Manychat. Manychat is very easy to use and is especially free for beginners or very affordable for experienced users who want to push the tool further.
The digital tool #4: your computer, your phone, or your tablet
You didn’t expect that one? Yet, your digital office, whether on Windows or iOS, is like a soldier's rifle, a carpenter's hammer, a surgeon’s scalpel… if you do not know how to use your computer properly, no matter which digital tools you put in place… it will be quite difficult to be efficient.
For example, if you use the “ trackpad ” on your laptop and not a mouse or a large-format trackpad, you are wasting a lot of time. Buy yourself a mouse immediately! You will see a difference in the speed of your use right away.
Also, working on a screen, unless you're on the road… forget it! We're in 2022, and computer screens cost a maximum of $250. Working on two screens will save you a lot of time.
Are you receiving your emails on your phone? Are your tools synchronized? Are your contacts on your different tools and applications?
Are you searching for information on your projects for hours? If so, it’s time to optimize your work tools, and it’s urgent!
Before spending time and money on optimization tools, inform your consultant or agency that your basic tools are not yet in order. And as a general rule, the resources you choose to automate your business can easily coach you on today’s tools!
Invest in yourself, you are the #1 tool in your business
If you want to give your business the best chance of longevity, you must stay on top of digital trends. You are in pole position in your field right now, invest more to remain at the forefront.
Are you in startup mode and working day and night to achieve your goals? Train yourself to focus your efforts in the right places and maximize every minute spent on the growth and success of your business!
Best,
Carl Durocher
Martech and Marketing
One thing is certain, you definitely do not want to end up like taxis, Sears, Toys R’Us, Blockbuster, and all the other ghost companies that were not visionary enough to see the opportunities and threats of the digital revolution (AKA: Internet) since the early 2000s. You want to be the person who has managed to use the best digital tools to grow their business!
You don’t want to be the next to say: « I really missed the boat, I could have been rich today, but the Internet killed me ». In fact, no one is safe from technology. Sooner or later, you will have to embrace it or fight against it… and you do not want to be one of those who lost their business trying to combat technology!
Embrace it! In 2022, the best digital tools are incredible, affordable, effective, and most of the time, very easy to use.
The only thing you need is to know which ones to use, then you train and hire a specialist to help you with your " digitization ".
In short, if you are an entrepreneur, you have no choice but to become at least a little geek, to understand and be aware that if you do not innovate, you risk losing everything to those who have made the shift! Here is our top 4 digital tools to use for your business in 2022 :
The digital tool #1: the heart of your business is your CRM
I know it, you know it. The heart of your business's success is your clients. That’s why CRMs (for " Customer Relationship Management ") are the #1 best digital tools to implement in a business.
A CRM allows you to centralize the information about your clients, automate tasks, know and track your most important indicators (KPI) and much more. There is a wide range of CRMs, some of which are specialized for particular fields, for example:
Service Titan: for businesses in the HVAC sector.
Pipedrive: for service companies in B2B or B2C
FollowUp Boss: for real estate brokers
Salesforce: for large companies with very specific needs
Active Campaign: for e-commerce sites
Zoho: for freelancers and self-employed workers
These software applications can be connected to other essential digital tools for the growth of today’s businesses. Using a CRM typically costs anywhere from nothing at all to $200 per user per month.
Our favorite is Pipedrive since it offers a good feature/price ratio and is very easy to use. For more details on CRMs, I invite you to check out the following article:
The digital tool #2: customer experience relies on martech
What is martech? Martech is a combination of the words marketing and technology. As your prospects and clients are increasingly solicited on the Internet, it is important to offer them a personalized experience. One of the best digital tools for your business is therefore a martech tool.
Our two favorite digital tools in martech are Autopilot and Active Campaign.
Why? For two very clear reasons:
The quality and features versus price ratio
The learning curve (AKA: the ease of learning the software)
What are martech tools used for?
Martech tools are used, among other things, to automate the customer experience. But what else? Martech software like Autopilot and Active Campaign will allow you to convert your prospects into clients with the least effort possible.
These tools allow you to take actions based on the criteria of your prospect or client at a specific moment and provide them with relevant content at the right time. Let’s take the example of a car dealership:
The perfect user experience
Step 1: gathering information
A prospective Audi customer enters a car dealership. A salesperson approaches to ask if they can help in any way.
At that moment, the prospect communicates very relevant information to the salespeople.
The prospect is not ready to buy right now but rather in 6 months. They desire a new car for lease under $600 a month. All-wheel drive.
The prospect really likes the Audi A4.
Does the salesperson “flush” the client because they are not in a buying period? Not at all! Because the salesperson is patient.
After entering the following information into the system:
Buying period 6 months +
Budget $600/month
Lease
A4
All-wheel drive
Step 2: let the martech tool work
The salesperson then takes a few minutes to fill out their CRM, then the magic does its work. The information in the CRM is used by the martech tool. Then, these automated actions are triggered by the martech tool:
The prospect sees recurring ads for Audis, but also more specifically for Audi A4s.
The prospect receives a comparative guide via email.
The prospect receives a “Happy Birthday!” by SMS on their birthday
The prospect sees ads about the benefits of “Audi” all-wheel drive.
Finally, the prospect sees an advertisement about a promotion regarding leases on Audi A4s with all-wheel drive, for less than $600 per month.
The prospect clicks on the link and visits the promotional website.
At that moment, the salesperson receives a notification to alert them that the prospect is on the website.
The salesperson calls the prospect to explain the details of the promotion.
Despite only three months having passed since the dealership visit, the prospect is convinced and goes ahead with the purchase of their new Audi.
Three months after the vehicle purchase, you offer your client a free oil change via SMS and email
With this method, your competitors won’t stand a chance. Why? Because you personalize the customer experience after the dealership visit. Before, during, and after… automatically!
The digital tool #3: your chatbot
Chatbots are digital tools that will automate communications with your clients coming from Facebook and Instagram. In addition to automating your communications, chatbots can also help increase your sales.
Again, the key is to offer a personalized experience to your clients. If, for example, you own a chain of stores that provide nutritional supplements and training, you definitely do not want to promote products specific to men to women…!
First, it’s a waste of time, and above all, your subscribers' attention is very limited, so you need to make good use of it!
In addition to being able to automate an FAQ and send relevant information about your products and services, chatbots can help you gather information about your clients over time.
This information will then be accessible to your marketing team or your martech tool, allowing you to be increasingly precise in your marketing campaigns.
One of the best specialized digital tools in chatbots is Manychat. Manychat is very easy to use and is especially free for beginners or very affordable for experienced users who want to push the tool further.
The digital tool #4: your computer, your phone, or your tablet
You didn’t expect that one? Yet, your digital office, whether on Windows or iOS, is like a soldier's rifle, a carpenter's hammer, a surgeon’s scalpel… if you do not know how to use your computer properly, no matter which digital tools you put in place… it will be quite difficult to be efficient.
For example, if you use the “ trackpad ” on your laptop and not a mouse or a large-format trackpad, you are wasting a lot of time. Buy yourself a mouse immediately! You will see a difference in the speed of your use right away.
Also, working on a screen, unless you're on the road… forget it! We're in 2022, and computer screens cost a maximum of $250. Working on two screens will save you a lot of time.
Are you receiving your emails on your phone? Are your tools synchronized? Are your contacts on your different tools and applications?
Are you searching for information on your projects for hours? If so, it’s time to optimize your work tools, and it’s urgent!
Before spending time and money on optimization tools, inform your consultant or agency that your basic tools are not yet in order. And as a general rule, the resources you choose to automate your business can easily coach you on today’s tools!
Invest in yourself, you are the #1 tool in your business
If you want to give your business the best chance of longevity, you must stay on top of digital trends. You are in pole position in your field right now, invest more to remain at the forefront.
Are you in startup mode and working day and night to achieve your goals? Train yourself to focus your efforts in the right places and maximize every minute spent on the growth and success of your business!
Best,
Carl Durocher
Martech and Marketing
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved
#Technology, Powered by Gro!
Gro Agency 2025 - All rights reserved