What are the best digital tools for a business in 2022?

  • 28 December 2021
  • Carl Durocher
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One thing is for sure, you definitely don’t want to end up like cabs, Sears, Toys R’Us, Blockbuster as well as all the other ghost companies that were not visionary enough to see the opportunities and threats of the digital revolution (AKA: the Internet) since the early 2000s. You want to be the person who knew how to use the best digital tools to grow your business!

You don’t want to be the next person to say, “I really missed the boat, I could have been rich today, but the Internet killed me”. In fact, no one is immune to technology. Sooner or later, you’re going to have to embrace it or fight it… and you don’t want to be one of the people who lost their business trying to fight technology!

Embrace it! In 2022, the best digital tools are incredible, affordable, effective and most of the time, very easy to use.

The only thing you need is to know which ones to use, then train and hire a specialist to help you with your “digitization”.

In short, if you are an entrepreneur, you have no choice but to become a minimum geek, to understand and be aware that if you do not innovate, you risk losing everything to those who will have taken the turn!

Here is our top 4 digital tools to use for your business in 2022:

Implantation de CRM

Digital Tool #1: The heart of your business is your CRM

I know it, you know it. The heart of your company’s success is your customers. That’s why CRMs (for “Customer Relationship Management”) are the #1 best digital tool to implement in a business.

A CRM allows you to centralize your customers’ information, automate tasks, know and follow your most important indicators (KPI) and more. There is a wide range of CRMs, some of which are specialized for particular fields, for example 

These softwares can be connected to other digital tools that are essential to the growth of today’s companies. Using a CRM usually costs between nothing and $200 per user per month. 

Our favorite is Pipedrive since it offers a good feature to price ratio and is very easy to use. For more details on CRM, I invite you to read the following article: 

Implantation de CRM

Digital tool #2: customer experience depends on martech 

What is martech? Martech is the combination of the words marketing and technology. As your prospects and customers are increasingly solicited on the Internet, it’s important to offer them a personalized experience. One of the best digital tools for your business then is a martech tool. 

Our two favorite digital martech tools are Autopilot and Active Campaign.

Why are they so good? For two very clear reasons: 

  • The ratio of quality and features versus price 
  • The learning curve (AKA: the ease to learn the software)

What are martech tools used for?

Martech tools are used, among other things, to automate the customer experience. But what else? Martech software such as Autopilot and Active Campaign will allow you to convert your prospects into customers with the least amount of effort. 

These tools allow you to perform actions based on your prospect’s or customer’s criteria at a specific time and provide them with relevant content at the right time. Let’s take the example of a car dealership: 

Marketing automation

The perfect user experience 

Step 1: Information gathering

A prospect of the Audi brand enters a car dealership. A salesperson approaches him to ask if he can help in any way. 

At this point, the prospect gives the salesperson some very relevant information. 

The prospect is not ready to buy now, but rather in 6 months. He wants a new car on lease under $600 per month. All-wheel drive. 

The prospect really likes Audi A4s. 

Is the salesperson “flushing” the customer because he/she is not in the buying period? Not at all! Because the salesperson is patient.

After entering the following information in the system: 

  • Buying period 6 months + 
  • Budget $600/month
  • Lease 
  • A4 
  • All-wheel drive

Step 2: Let the martech digital tool work 

The salesperson then takes a few minutes to fill out their CRM, then the magic does its work. The information that is in the CRM is used by the martech tool. 

Then, these automated actions are acted upon by the martech tool: 

  • The prospect sees recurring advertising about Audis, but also specifically about Audi A4s. 
  • The prospect receives a comparison guide by email. 
  • The prospect receives a “Happy Birthday!” text message on his birthday 
  • The prospect sees advertising about the benefits of “Audi” all-wheel drive. 
  • Finally, the prospect sees an advertisement about a promotion on Audi A4 all-wheel drive leases, for less than $600 per month. 
  • The prospect clicks on the link, and visits the promotion website. 
  • At this point, the salesperson receives a notification that the prospect is on the website. 
  • The salesperson calls the prospect, to explain the details of the promotion.
  • Despite the fact that only 3 months have passed since the visit to the dealership, the prospect is convinced and proceeds to purchase his new Audi.
  • 3 months after the purchase of the vehicle, you offer your customer a free oil change by SMS and email. 

With this method, your competitors won’t have a chance. Why should they? Because you personalize the customer experience after the dealership visit. Before, during and after… automatically! 

Marketing automation

Digital Tool #3: Your Chatbot 

Chatbots are digital tools that will allow you to automate communications with your customers from Facebook and Instagram. In addition to automating your communications, chatbots can also help you increase your sales. 

Again, the importance is to provide a personalized experience for your customers. If, for example, you own a chain of stores that offer dietary and workout supplements, you definitely don’t want to communicate about male-specific products to women…! 

First of all, it’s a waste of time and most importantly, your subscribers’ attention span is very limited, so you have to make good use of it! 

In addition to being able to automate an FAQ and send relevant information about your products and services, chatbots can help you gather information about your customers over time. 

This information will then be accessible to your marketing team or martech tool, allowing you to be more and more precise in your marketing campaigns. 

One of the best digital tools specialized in chatbot is the Manychat tool. Manychat is very easy to use and most importantly, it’s free for beginners or very affordable for experienced users who want to push the tool further. 

Marketing automation

Digital tool #4: your computer, laptop or tablet 

You don’t expect this one? Yet your digital desktop, whether it’s on Windows or iOS, is like a soldier’s gun, a carpenter’s hammer, a surgeon’s scalpel… if you don’t know how to use your computer properly, no matter what digital tools you put in place… it’s going to be pretty hard to be effective. 

For example, if you are using the trackpad on your laptop and not a mouse or a giant trackpad, you are wasting a lot of time. Buy yourself a mouse immediately! You will immediately see the difference in the speed of your use. 

Also, working on a screen, unless you are on the road… forget it! It’s now 2022 and computer screens cost $250 maximum. Working on two screens will save you a lot of time. 

Do you receive your emails on your phone? Are your tools synchronized? Are your contacts on your different tools and applications? Do you search for information on your projects for hours? 

If so, you’ve really reached the point of optimizing your work tools and it’s urgent! Before you spend time and money on optimization tools, let your consultant or agency know that your basic tools are not yet ready. 

And as a general rule, the resources you choose to automate your business can easily coach you on how to use today’s tools! 

Invest in yourself, you are the #1 tool for your business 

If you want to give your business the best chance to survive, you need to be on top of digital trends. You are in pole position in your field right now, invest more to stay ahead. 

You are in a start-up phase and you work day and night to achieve your goals? Train yourself to put your efforts in the right places and maximize every minute used for the growth and success of your company! 

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Carl Durocher,
Enterprise Architect